My bride returned from HEB to make my lunch with the Roast Beef she purchased only moments prior. Upon taking the first bite, I knew something was very wrong. The taste was awful and the texture foreign, I don't believe I have eaten anything so horrible in recent memory. Upon reviewing the HEB lunch-meat package, it did in fact read Roast Beef. I phoned HEB Headquarters and gave them the codes and my description of the package contents to which I was informed someone from HEB HQ would reach out to me. This was weeks ago and I've decided that I have too little time left on this rock to wait for HEB Corporate to get off the pot.
Enclosed you'll see a picture of the mystery meat HEB passed off to my bride as Roast Beef, and I surmise numerous others that day. A shame HEB has allegedly joined a long line of other's who've misplaced their white Stetson "Seneca" hats.
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